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STRATEGY

We have clear strategic objectives to ensure the business model is put into action effectively
We provide people with the perfect shopping experience Allowing us to establish enduring relationships with retailers Which delivers long-term growth for CSC And generates returns for shareholders
Strategic objective
To provide compelling destinations for shoppers To be the landlord that retailers want to do business with To create long-term and sustainable growth in net rental income To generate superior shareholder returns through dividend growth and capital appreciation
How we are delivering on our strategy
  • Finding and showcasing the best mix of retailers
  • The most accessible locations for shopping and socialising
  • Excellent service, security and facilities
  • Marketing events that create theatre and experience
  • Highest footfall locations across the UK
  • Specialist and collaborative approach to retail change
  • Impeccable yet cost effective facilities management
  • Consistently deliver creative developments
  • Innovative and effective marketing
  • Astute investment in improvements
  • Specialist knowledge of emerging occupier and management trends
  • Non-rental income from shopping centres
  • Long-term partnerships with local authorities and communities
  • Tight cost control and lean operation
  • Efficient use of debt markets
  • Creative involvement of non-equity partners
Strategy in action
  • 33 new brands to CSC centres in 2011, including Boux Avenue, Forever 21, Gilly Hicks and Banana Republic
  • 35 million visitors to The Trafford Centre
  • Real Service retailer survey shows overall satisfaction level 3 percentage points above benchmark, a third successive year of improvement
  • Innovative "Style Pod" events demonstrably increasing sales of featured products
  • Impressive new Next flagship store at Eldon Square out-performing former high street location and driving further demand
  • Unique "Facilities Alliance" partnership encouraging operational innovation and improving property management efficiency
  • Improved operating margin
  • New revolving credit facility secures increased bank commitment at a lower margin in a challenging market