CAPITAL SHOPPING CENTRES GROUP PLC (”CSC”) ANNOUNCED ON 15 JANUARY 2013 THE CREATION OF A NATIONWIDE CONSUMER-FACING SHOPPING CENTRE BRAND AND THE TRANSFORMATION OF ITS DIGITAL PROPOSITION
The full text of the announcement with details of the proposed initiatives is available for download from this page. A summary follows with important information for shareholders. The slides which form part of the presentation given to key stakeholders at a launch event held on 15 January 2013 are also available for download from this page.
With 320 million customer visits and over 30 million unique visitors a year, CSC is the UK’s leading specialist shopping centre owner, developer and manager. This scale and specialism gives us a unique insight into today’s consumer and what they are looking for from their shopping experience.
CSC has the physical scale to establish a strong national brand to integrate the online and shopping centre retail experience. Today we are announcing a £25 million investment to create a nationwide consumer-facing shopping centre brand, intu, and a transformed digital proposition.
Key initiatives:
· Creation of a single brand, intu, to be incorporated into the names of the company and our directly-managed centres
o providing a compelling national proposition for retailers and other commercial partners
o supported by a “World Class Service” approach from our 1,800 staff
o involving refreshing changes to our centres’ physical environments
· Integration of the physical and digital environments to provide a seamless multi-channel experience for our visitors through
o installation of a new fibre optic network for every centre
o provision of high quality free WiFi throughout the malls
o the launch of intu.co.uk, a transactional, fashion-focused, mobile-enabled website
· Overall investment of £25 million, comprising £7 million on brand creation and roll out, £8 million on digital infrastructure and £10 million on the acquisition and start-up phase of intu.co.uk
Benefits:
· For visitors: improved customer experience, including additional digital services
· For retailers: higher spend both in-store and online from enhanced footfall, dwell time and customer service. Effectiveness of centre-by-centre marketing spend much improved as the unified brand reduces duplication. National awareness and marketing opportunities increased
· For our people: a more dynamic, creative and engaging culture, focused on customer experience and supporting innovation and personal development
· For our investors: driving income through enhanced propositions to consumers and retailers, consumer spending on new value-added services and new revenue sources such as national commercial partnerships, digital commissions and advertising
2013 timeline:
· On 18 February 2013 CSC will change its name to intu properties plc
· In March Trafford Centre will launch free WiFi, followed by Lakeside in April, Eldon Square, Newcastle, in May and all centres by February 2014.
· From March to June all our 1,800 staff will attend training in World Class Service
· In April 2013 intu.co.uk, our new eCommerce site, will be launched
· From May 2013, the intu brand and visual identity will be rolled out across our centres in the form of physical signage, enhanced customer service desk facilities and national consumer activity commencing with a major launch event
SHAREHOLDERS SHOULD NOTE THE FOLLOWING EXPECTED TIMETABLE OF STOCK EXCHANGE EVENTS AND RELATED INFIRMATION
The dates given in this expected timetable are based on the Company’s current expectations and may be subject to change.
Announcement of name change…………………………………….. 15 January 2013
Last day to trade on the LSE and JSE under the old name
Capital Shopping Centres Group PLC…………………………….. 15 February 2013
Change of name of Capital Shopping Centres Group PLC
to intu properties plc……………………………………close of business on 15 February 2013
Capital Shopping Centres Group PLC shares begin trading
under the new name of intu properties plc under LSE code
INTU and JSE code ITU………............................................…....... 18 February 2013
Record date for change of name (JSE only)…………………….. .....22 February 2013
Certificated shareholders: existing share certificates remain valid
South African shareholders should note that, in accordance with the requirements of Strate, no dematerialisation or rematerialisation of shares will be possible from Monday, 18 February to Friday, 22 February 2013 inclusive. No transfers between the UK and South African registers may take place from Monday, 18 February to Sunday, 24 February 2013 inclusive. The ISIN number for the shares will not change and remains GB 0006834344 for both the UK and South Africa.
This page will be updated with all developments in this exciting project as they occur.
Last update: 15 January 2013
